Privacy Policy
Privacy Policy
E-TRENDS ECOMMERCE CORPORATION ("eTrends," "we," "us," or "our"), with SEC Registration No. 202307010671413 and registered address at the 24th Floor, BGC Corporate Center, Taguig City, Metro Manila 1634, Philippines, operates the online shop at etrendsecommerce.com. We are committed to protecting your personal information in full compliance with the Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations. As the seller of record, we act as the Personal Information Controller for all personal data collected through this website.
Information We Collect
When you place an order or contact us, we collect only the information necessary to complete your transaction and provide customer support. This includes:
- Full name and delivery address
- Email address and, if provided, an alternative contact detail
- Order details, including the products purchased and payment method used
- Transaction records and correspondence with our customer service team
We do not store credit or debit card data. All card payments are processed on a secure, 3-D Secure-certified payment page operated by our payment processor. Card details never pass through or reside on our own systems.
Purposes and Lawful Basis for Processing
We process your personal data to fulfil the contract of sale, arrange free nationwide delivery within two to three business days after order confirmation, process returns and refunds, handle warranty and after-sales concerns, and send you transactional communications related to your order. Where required by law, we also process data to comply with tax, corporate, and consumer-protection regulations under Philippine law.
Sharing of Personal Data
We share your information only to the extent necessary and only with:
- Logistics and courier partners — to arrange delivery and free return pickups nationwide
- Payment processors — to authorise and settle card transactions securely
- IT and cloud service providers — to operate and maintain our website and order management systems
All third-party service providers are bound by data-sharing agreements that require them to protect your information in accordance with RA 10173. We do not sell, rent, or trade your personal data to any third party for marketing purposes.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes stated above, or as required by applicable Philippine laws on taxation and commercial records. Once retention periods lapse, data is securely deleted or anonymised.
Security Measures
We apply appropriate organisational, technical, and physical security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security practices are regularly reviewed and updated.
Your Rights as a Data Subject
Under RA 10173, you are entitled to exercise the following rights at any time:
- Right to be informed — to know how your data is collected and used
- Right to access — to obtain a copy of your personal data held by us
- Right to object — to object to the processing of your data on legitimate grounds
- Right to erasure — to request deletion of your data when it is no longer necessary
- Right to rectification — to correct inaccurate or incomplete data
- Right to data portability — to receive your data in a structured, commonly used format
- Right to damages — to claim indemnity for any injury caused by inaccurate, incomplete, or unauthorised processing
- Right to file a complaint — to lodge a complaint directly with the National Privacy Commission (NPC) at privacy.gov.ph
Data Protection Officer
To exercise any of the above rights, raise a privacy concern, or reach our Data Protection Officer, please write to us at info@etrendsecommerce.com or use the contact form on our website. Our customer service team is available Monday to Saturday, 9:00 AM – 6:00 PM, and will respond to privacy-related requests without undue delay.
This Privacy Policy may be updated from time to time to reflect changes in our practices or in applicable Philippine law. The current version is always published on this page.